What If That Had Been Poop?

Remember when the climax of John Waters' Pink Flamingos was regarded as the foulest, most disgusting image even committed to celluloid? Eating an actual piece of dogshit: what concept could be more offensive, more stomach-turning, more unfunny, more guaranteed to send mainstream audiences running from the theatre?

Fast-forward 35 years, and the idea of poop-eating has become so funny that no fewer than two mainstream Hollywood comedies—one of them the year's most popular children's movie—have used it as a key sell-line in their trailers.

In the upcoming Tina Fey/Amy Poehler pregnancy flick Baby Mama, the joke is a fakeout:


But in the trailer for Alvin and the Chipmunks, it's a total Divine moment:


I mean, Alvin may be computer-generated, but he really does eat a piece of shit! He chews it up and swallows it! I saw this trailer multiple times in the theatre and I truly could not believe what I was seeing. When the Alvin sequel gets made, are the ads going to reference the 2 Girls, 1 Cup video?